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Lead sales transformation, drive growth, and implement strategies in a private equity-backed company.
THE COMPANY
This company specializes in interior and exterior consumer products, offering a range of high-quality products selling via retailers across the US. This business is $30M in revenue and is part of a larger group with $75M+ in revenue. The organisation has over 30 years of established training, building strong customer relationships and prides itself on exceptional customer service.
THE PRIVATE EQUITY FIRM
The private equity firm specializes in investments in lower- to middle-market businesses across multiple sectors. Known for fostering growth, the firm has a proven track record of successful acquisitions and exits. Their approach combines operational support and strategic insight to transform businesses into industry leaders, leveraging extensive expertise to unlock value and achieve exceptional returns.
THE CULTURE
The organization’s culture combines the traditional values of a family-run business with the evolving dynamics of private equity ownership. High-touch customer service is central to the company's identity, though it seeks to modernize by introducing data-driven decision-making and scalable processes. Success in this role requires balancing the legacy culture with the implementation of new strategies and innovations.
VISION
What does success look like in this role?
Short-Term (Year 1):
- Shift culture to proactive sales approach.
- Implement route-based sales strategy with proactive outreach.
- Provide hands-on leadership for sales team accountability.
- Develop scalable growth strategy.
Medium-Term (Years 2-4):
- Expand sales territory into new geographies.
- Drive growth via new sales channels.
- Establish excellence in sales processes.
- Utilize CRM for account management and efficiency.
Long-Term (Exit Goals by 2029):
- Build positive relationships with PE firm, Board, and employees.
- Strategically plan for IPO or sale exit.
- Achieve organic growth and acquisitions.
- Exit metrics: Revenue $300M, EBITDA $35M, 7.5x exit multiple, 35% IRR, MOIC 4.0
KEY SELLING POINTS OF THE ROLE
Role:
- Opportunity to lead and transform an established sales team in a private equity-backed environment.
- A chance to be apart of the evolution of an established brand transitioning from reactive to proactive
- Utilising Salesforce as the CRM
- Strong customer service levels
Company:
- Established business with a strong track record
- Supported by a private equity firm with a proven track record of successful exits.
- Newly appointed group CEO with an impressive track record
KEY CHALLENGES FOR THE ROLE
· Transitioning the sales approach to a proactive from reactionary
· Driving cultural change from a previously family-owned company to a private equity-backed one.
· Improving the utilization of CRM tools for effective lead generation and sales management.
· Balancing rapid growth with the establishment of structured corporate systems.
· Implementing sales processes and systems to create the gold standard
YOUR BACKGROUND
The successful individual will be able to demonstrate experience in the following:
· Experience in business-to-business sales within related industries such as fixtures, furniture, or exterior living products.
· Success in scaling revenue within companies ranging from $30M+ to $500M.
· Expertise in strategy creation and hands-on implementation for sales and marketing initiatives.
· Proficiency in using CRM tools to optimize sales and lead generation processes.
· A track record of working in or an aspiration to work in private equity-backed environments.
YOUR CHARACTERISTICS
The successful individual will display the following characteristics:
- A strategic thinker with a results-oriented approach.
- Highly disciplined and capable of self-direction.
- Open to honest and constructive communication at all levels.
- Dynamic and fast-paced, with a strong ability to adapt to challenges.
- Collaborative, with the gravitas to lead effectively and inspire confidence among stakeholders.
LOCATION
Will be remote working.
North East or Midwest, USA – aligned with primary sales territories.
COMPENSATION PACKAGE
Basic Salary: $200,000 - $225,000
Bonus Package: 100% to 200% of base salary
Equity: Available (value to be confirmed)
401k: Yes
Healthcare: Yes
Raw Selection is an executive search firm working exclusively with Private Equity firms and their portfolio companies across Europe & North America.
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